As total sales, profits, and market share continue to rise in the craft spirits segment, emerging brands and entrepreneurs need experienced resources to make the leap from concept to market. Charles Vaughn has 20+ years of experience as a brand owner and developer. "I created 40-80 Spirits Group to provide entrepreneurs looking to break into the industry with a one-stop resource to help them get from concept to market." The complex array of corporate, regulatory, operational, and logistic issues can be viewed as a strong barrier to entry that would otherwise prevent would-be successful brands from coming to life. "As a brand owner, I've personally experienced the challenges of developing a quality product and getting it into the market." Charles Vaughn, Founder.

LAS VEGAS, Sept. 11, 2019 /PRNewswire/ -- LeSin Vodka™, the world's sexiest ultra-premium vodka, today unveiled plans for its 2020 Experiential Campaign in the US. Crafted for savvy ultra-premium vodka consumers and influencers, LeSin Vodka will be aligning with and creating the sexiest events this year. A signature cocktail strategy and domestic experiential campaign will see 7 major markets for 2019 and several more for 2020 and beyond.

LeSin Vodka, the world’s sexiest ultra-premium vodka, unveils a little “tease” for its upcoming 2020 Signature Cocktail Experiential Campaign debuting in Las Vegas. “We are all familiar with the original seven deadly sins,” says Charles Vaughn, founder of LeSin Vodka. “But the Seven Deadly LeSins takes this to entirely different level.” Our Seven Deadly LeSins are Seduction, Indulgence, Luxury, Demure, Passion, Desire, and Vanity.