PRESS

LeSin Vodka Debuts The “Seven Deadly LeSins” A Sexy Signature Cocktail Experience

LeSin Vodka, the world’s sexiest ultra-premium vodka, unveils a little “tease” for its upcoming 2020 Signature Cocktail Experiential Campaign debuting in Las Vegas.

40-80 Spirits Group Helps Emerging Spirit Brands Compete Globally

Industry Professional Charles Vaughn Leads A New Consulting Firm Dedicated To Helping Emerging Brands Shift From Concept To Market

LeSin Vodka™ Announces U.S. Plans For A Sexy 2020

Investment in North America Experiential Surge Campaign Offers Something Sexy and New to get Excited About!

ARTICLES

Primed Craft Cocktails in Chilled Magazine.

Primed Craft Cocktails debuts their line of 4 craft cocktails in a can, uber-spiked to 18% alcohol by volume!...

Countdown to Earth Day with LeSin Vodka

France’s Charente region is most famous as the home of Cognac, but the conditions in the area are also ideal for vodka production. Water is the key to any vodka, and in the commune of Gensac-la-Pallue, it is filtered through limestone and considered ‘the Champagne of natural filtration.’...

Brand Profile: LeSin Vodka, the Subtle Art of Sexy Vodka

LeSin Vodka is an ultra-premium brand that is mastering the French art of seduction. Here are some interesting (and sexy) concepts the brand incorporates during production...

Q&A with Charles Vaughn of LeSin Vodka

Charles Vaughn is president/founder of LeSin Vodka. He has over twenty years of experience in the liquor business. In June 2008, Vaughn sat down to think about creating a new vodka. He settled on creating LeSin Vodka™, The World’s Sexiest Vodka, and set out to recreate what it means to be sexy...

Smooth And Seductive With A Splash Of Sexy

Justin Timberlake isn’t the only one bringing sexy back. Meet LeSin Vodka and take a closer look at the making of this ultra-premium vodka...

How To Market a New Liquor Brand

In September 2018 I wrote an article “So You Want to Start a Liquor Brand.” Over the past 16 months I’ve received several emails and messages from entrepreneurs with questions and suggestions. I have thoroughly enjoyed seeing these new brands come to life – and in some instances, being a part of that evolution...

How To Start Your Own Liquor Brand

Exciting. Lively. Sexy. Fun. Unique. These are some of the words I’ve heard over the past 20 years describing what it’s like to be a part of the liquor industry. Let’s face it, something is intriguing about being in this space. It’s a great conversation starter. Imagine being at an event where a bartender is pouring a particular product, and you happen upon the founder of that brand. I’ve been there, and I can personally tell you it is a very proud moment...

Charles Vaughn on Establishing a Luxurious Spirit Brand

When venturing into the field of luxury spirits, there are some common factors that can be seen. These include things like a high-quality beverage, state-of-the-art packaging, unique design, and so on. Thus, to enter the industry, one must be willing to dedicate a lot of time and capital to create their business model and find a winning product...