PRESS
Seven Deadly LeSins Part 7 – LeSin Gives Back To Bartenders
Bartender Keith Bracwell was challenged to create a cocktail inspired by the theme of Vanity and the color Purple...
Seven Deadly LeSins Part 6 – LeSin Gives Back To Bartenders
Bartender Wendy Hodges was challenged to create a cocktail inspired by the theme of Desire and the color Green...
Seven Deadly LeSins Part 5 – LeSin Gives Back To Bartenders
Bartender Nadine Medina was challenged to create a cocktail inspired by the theme of Passion and the color Red...
Seven Deadly LeSins Part 4 – LeSin Gives Back To Bartenders
Bartender Bruno Diaz was challenged to create a cocktail inspired by the theme of Demure and the color White...
Seven Deadly LeSins Part 3 – LeSin Gives Back To Bartenders
Bartender Crystal Edwards was challenged to create a cocktail inspired by the theme of Luxury and the color Champagne...
Seven Deadly LeSins Part 2 – LeSin Gives Back To Bartenders
Bartender Joel Cockerill was challenged to create a cocktail inspired by the theme of Indulgence and the color Chocolate...
Seven Deadly LeSins Part 1 – LeSin Gives Back To Bartenders
Bartender Emilio Tiburcio was challenged to create a cocktail inspired by the theme of Seduction and the color black...
LeSin Vodka Debuts The “Seven Deadly LeSins” A Sexy Signature Cocktail Experience
LeSin Vodka, the world’s sexiest ultra-premium vodka, unveils a little “tease” for its upcoming 2020 Signature Cocktail Experiential Campaign debuting in Las Vegas.
40-80 Spirits Group Helps Emerging Spirit Brands Compete Globally
Industry Professional Charles Vaughn Leads A New Consulting Firm Dedicated To Helping Emerging Brands Shift From Concept To Market
LeSin Vodka™ Announces U.S. Plans For A Sexy 2020
Investment in North America Experiential Surge Campaign Offers Something Sexy and New to get Excited About!
ARTICLES
The Secret To 40-80 Spirit Group’s Success
After a long and masterfully navigated career in the spirits industry, Charles Vaughn manages to spread his passion and enthusiasm for LeSin Vodka, Blue Lava Tequila, and his newest project Primed Craft Cocktails, with the world. As CEO and founder of these ultra-premium brands, Charles often engages in conversations for guidance on how to become successful in this space...
Primed Craft Cocktails in Chilled Magazine
Primed Craft Cocktails debuts their line of 4 craft cocktails in a can, uber-spiked to 18% alcohol by volume!...
Countdown to Earth Day with LeSin Vodka
France’s Charente region is most famous as the home of Cognac, but the conditions in the area are also ideal for vodka production. Water is the key to any vodka, and in the commune of Gensac-la-Pallue, it is filtered through limestone and considered ‘the Champagne of natural filtration.’...
Brand Profile: LeSin Vodka, the Subtle Art of Sexy Vodka
LeSin Vodka is an ultra-premium brand that is mastering the French art of seduction. Here are some interesting (and sexy) concepts the brand incorporates during production...
Q&A with Charles Vaughn of LeSin Vodka
Charles Vaughn is president/founder of LeSin Vodka. He has over twenty years of experience in the liquor business. In June 2008, Vaughn sat down to think about creating a new vodka. He settled on creating LeSin Vodka™, The World’s Sexiest Vodka, and set out to recreate what it means to be sexy...
Smooth And Seductive With A Splash Of Sexy
Justin Timberlake isn’t the only one bringing sexy back. Meet LeSin Vodka and take a closer look at the making of this ultra-premium vodka...
How To Market a New Liquor Brand
In September 2018 I wrote an article “So You Want to Start a Liquor Brand.” Over the past 16 months I’ve received several emails and messages from entrepreneurs with questions and suggestions. I have thoroughly enjoyed seeing these new brands come to life – and in some instances, being a part of that evolution...
How To Start Your Own Liquor Brand
Exciting. Lively. Sexy. Fun. Unique. These are some of the words I’ve heard over the past 20 years describing what it’s like to be a part of the liquor industry. Let’s face it, something is intriguing about being in this space. It’s a great conversation starter. Imagine being at an event where a bartender is pouring a particular product, and you happen upon the founder of that brand. I’ve been there, and I can personally tell you it is a very proud moment...
Charles Vaughn on Establishing a Luxurious Spirit Brand
When venturing into the field of luxury spirits, there are some common factors that can be seen. These include things like a high-quality beverage, state-of-the-art packaging, unique design, and so on. Thus, to enter the industry, one must be willing to dedicate a lot of time and capital to create their business model and find a winning product...